… and What a Hotel GM Wants to Read Instead
Let’s be honest: most About pages in hospitality technology could swap logos and no one would notice. They open with a founding year, a mission statement, and the word "innovative." The GM closes the tab, having learned nothing useful. If your About page could belong to any competitor, it’s time for a rewrite.
If a hotel general manager checks your About page before a vendor meeting, they want to see if your team understands their world and daily challenges, not your founding story.
When I visit a hospitality technology company’s website, I head straight to the About page. I look for what stands out and what’s missing.
A strong About page immediately names the property types you serve, describes a problem your customers know firsthand, and introduces the people behind the product and their relevant experience. It puts your guests and team first.
What does a hotel General Manager look for on an About page?
A GM reads a vendor page with one question: will this company help my team or make their jobs harder?
They look for three things right away: their world, real people, and a clear problem.
Their world, named. When you mention roles like front desk, housekeeping, and revenue management, you show you know the building. That matters. They have heard "built for the hospitality industry" from every vendor.
Real people. Names, faces, and a line about each person’s past work. GMs trust those who have actually worked the front desk.
A problem in plain language. Lead with the task that costs her team time. They decide in a few lines whether to keep reading.
A commercial real estate property manager reads with tenants, amenities, service vendors, and owner reports in mind. A hotel General Manager thinks about guests, staff schedules, corporate events, and brand standards. If your About page tries to speak to both, it speaks to neither.
I spent more than a decade in corporate concierge services at luxury commercial properties in Dallas, Texas. I know how buildings and tenant-facing teams read vendor pages. They skim. They look for someone who has done the job. They leave when a page sounds like a brochure.
Where do most hospitality tech About pages go wrong?
The same three patterns show up every time.
They start with the company. "Founded in 2014, ACME Company is a leading provider of innovative solutions." The GM learns a date and an adjective. Open with the problem instead.
They say "the hospitality industry." But a select-service hotel and a resort do not share a Tuesday. Name the property types you serve so the right GM sees herself in the first line.
They hide the team members. "Our experienced team of experts" tells her nothing. Name three people and give each one a sentence about the work they did before.
Here is an invented example to show the shift. It is not a client's page.
Before: "Founded in 2014, ACME Company is a leading provider of innovative hospitality technology."
After: "Front desk teams at [property type] lose hours every week to [specific task]. ACME Company was built by [role] who [specific background] to give that time back."
The second version calls out the reader’s problem and shows you get it.
How I write an About page
I’ll rewrite your About page and team bios, including one round of revisions. It starts at $650.
Once you send the questionnaire, I need about 8 to 12 hours. I have four slots: three in December and one in early January.
✪ Book by November 30 and I’ll also rewrite an executive’s bio or LinkedIn summary.
I don’t do Black Friday discounts. I add value instead.
To book: use the link to schedule a Discovery Call and get started. Once you sign the service agreement, pay the upfront deposit, and send back the questionnaire, I will get started right away. The project generally takes 5-7 business days.
Frequently asked questions
How long should a hospitality technology About page be? Just long enough to say who you help, what problem you solve, who’s on your team, and one reason to trust you. I keep each section short so a GM can skim it in under a minute.
Should an About page include the founding story? Yes, briefly, and after the problem. It earns its place when it explains why you understand the buyer. For example, a founder who once ran a hotel.
Who belongs on a hospitality tech About page? Leadership, and the people customers actually talk to, like implementation and support. A GM wants to know who will answer the phone.
How much does an About page rewrite cost? My About Page & Team Bios package starts at $650 and includes both the About page and four (4) team bios.
Not sure your About page needs a rewrite? Let's chat.
