About Page & Team Bios Copywriting Package

Professional storytelling that builds trust and drives conversions

Your team is your competitive advantage. Let's make sure people know it.

First impressions happen in seconds online. When potential clients, candidates, or partners visit your website, they're not just evaluating your services; they're also evaluating your brand. They're deciding whether to trust you with their business, career, or reputation.

Bring your people and purpose into focus. People don’t connect with companies. They connect with people. They want to do business with people they KNOW, LIKE & TRUST.

From Copyblogger to Problogger, you have seen the concept of "know, like, and trust" all over the internet. Bob Burg popularized it in his book, Endless Referrals, which says, "All things being equal, people will do business with, and refer business to, those people they know, like, and trust."

The idea revolves around building a deep connection with your audience (or customers) through likeability, familiarity, and trustworthiness, ultimately leading to increased loyalty and customer retention.

Whether you're hiring, pitching, or growing your visibility, your team bios and About page are often the first impression. They shouldn’t feel like afterthoughts.

This content writing bundle is designed for recruiters, startups, and professional service firms who need clean, compelling writing that feels human and professional.

No fluff. No corporate jargon. Just clear, confident copy that reflects who you are and why it matters.

Generic team pages with corporate headshots and one-sentence descriptions don't cut it anymore. People want to connect with real people before making important decisions or spending money with your business.

That's where I come in.

What You Get in the About Page & Team Bios Copywriting Package

Strategic About Page Copy

Your brand story, told with purpose:

• Company mission and values

• What sets you apart from competitors

• Your approach to client relationships

• Team culture and working style

• Clear call-to-action for next steps

Individual Team Member Bios ( 4 people)

Each bio captures:

• Professional background and expertise

• Key achievements and credentials

• Personal interests that make them relatable

• What drives them in their work

• The unique value they bring to your team

• Social media links

Bonus: Team Introduction Section

This is the perfect bridge to introduce your team member section and sets the tone for individual bios. It’s Ideal for:

• Professional Service Firms: Let clients know exactly who they'll be working with. Build trust before the first meeting.

• Recruiting & Staffing Firms: Showcase the human side of your placement process and help vendors and candidates see themselves working with your team.

• Startups & Small Businesses: Build credibility when you're still establishing your reputation. Prove you have the talent to deliver.

• Marketing Agencies: Showcase your team’s depth of experience, variety of expertise, and your unified approach.

How It Works

Week 1: Discovery

• Intake questionnaire for each team member

• 30-minute strategy call to discuss brand voice and goals

• Review of the current website and competitor analysis

Week 2: Writing & Refinement

• First draft of all copy delivered

• One round of revisions based on your feedback

• Final copy optimized for web and SEO

Week 3: Delivery

• All copy delivered in a Google Doc or Microsoft Word document, ready to be added to your website

• Basic formatting guidelines included

• 30-day support for minor tweaks

Why This Service is For You

Strong team pages convert browsers into leads. When people feel connected to your team, they're more likely to:

• Submit contact forms instead of bouncing

• Feel confident choosing your firm over competitors

• Refer others who might be a good fit

The right copy turns your team page into a conversion tool, not just an afterthought.

What Makes This Approach Different

I won't just list credentials. I tell stories. The About pages don't just describe what you do. They explain why it matters and why you're the right choice.

Every bio strikes a balance between professional authority and personal warmth. We find the details that make each person memorable while keeping everything aligned with your brand voice.

Ready to Get Started?

Investment: $550 | Timeline: 7-10 business days
Includes: Four ( 4) team member bios and one About page

The next client who visits your website should feel like they already know your team. Questions about scope or timeline? I understand that every client and every project is different.

So, let's talk about what you need and how I can help you with your About page content.
Contact me today to start your project.

Frequently Asked Questions: FAQ: About Page & Team Member Bio Copywriting Package

Writing about yourself (or your team) isn’t always easy. That’s where I come in. Whether you're refreshing outdated teams and execitive bios, growing your team, or finally giving your About page the polish it deserves, this bundle takes the pressure off—and gets it done right. Here are a few common questions to help you feel confident about moving forward