About Page & Team Bios Copywriting

Your team is your competitive advantage.
Let's make sure people know it.

Make your team sound as impressive as they actually are.

When potential clients are choosing between you and your competitor, they read your About page and team bios. If those sections sound generic, you’ve just lost your chance to differentiate. Your About page is where a buyer decides whether to trust you with her team's time. Most start with a founding year and the word "innovative," and the reader learns nothing.

I rewrite your About page around your buyer's problem and write up to four team bios that say what each person does for customers. Every bio balances professional authority with personal warmth. We find the details that make each person memorable while keeping everything aligned with your brand voice.

This package gives you an About page that positions your company strategically and team bios that make people want to work with them. I won't just list credentials. I tell stories. The About pages don't just describe what you do. They explain why it matters and why you're the right choice.

What’s included:

• Strategy call to understand your company story and each team member’s unique value (1 hour)

• Company mission and values

• What sets you apart from competitors

• Your approach to client relationships

• Team culture and working style

• Clear call-to-action for next steps

• One compelling About page (600-800 words)

• 4 custom team member bios (Each bio includes: professional background and expertise, key achievements and credentials, personal interests that make them relatable, the unique value they bring to your team, and social media links if desired.)

• One round of revisions

• Delivered within 3-7 business days

Whether you're hiring, promoting new services, or growing your business, your team bios and About page are often the first impression. No fluff. No corporate jargon. Just clear, confident copy that reflects who you are and why it matters.

Perfect for:

• Hospitality Services Businesses: Let clients know exactly who they'll be working with. Build trust before the first meeting.

• Recruiting & Staffing Companies: Showcase the human side of your placement process and help vendors and candidates see themselves working with your team.

• SaaS/tech Companies: Build credibility when you're still establishing your reputation. Prove you have the talent to deliver.

• Marketing Agencies: Showcase your team’s depth of experience, variety of expertise, and your unique approach.

$650

See Team Bio Examples on my Portfolio Page

How It Works

Week 1: Discovery

• Intake questionnaire for each team member

• 30-minute strategy call to discuss brand voice and goals

• Review of the current website and competitor analysis

Week 2: Writing & Refinement

• First draft of all copy delivered

• One round of revisions based on your feedback

• Final copy optimized for web and SEO

Week 3: Delivery

• All copy delivered in a Google Doc or Microsoft Word document, ready to be added to your website

• Basic formatting guidelines included

• 30-day support for minor tweaks

The next client who visits your website should feel like they already know your team. Questions about scope or timeline? I understand that every client and every project is different.

So, let's talk about what you need and how I can help you with your About page content.
Contact me today to start your project.