Why Big Brands Pay Millions for Visibility and What That Means for Your Content Strategy
You’re Not Being Seen Often Enough to Be Remembered
You’re creating great content, but is anyone remembering your brand a week later?
If your blog posts, emails, or social media efforts are inconsistent, you’re not just losing momentum. You’re making it harder for your audience to trust you, let alone buy from you.
Let’s take a cue from some of the most well-known brands in the world.
Consistency Is the Reason AT&T, Citi, and Salesforce Are Always Top of Mind
You don’t need to be a football fan to know the name AT&T Stadium.
Or a baseball fan to recognize Citi Field.
Or a tech executive to spot Salesforce Tower on the San Francisco skyline.
These companies aren’t just proud of their logos. They’re making multi-million dollar investments in one very specific outcome: consistent brand visibility.
Here’s what that looks like in numbers:
AT&T pays over $17 million per year for stadium naming rights.
CitiGroup signed a $400 million, 20-year deal for Citi Field.
Salesforce committed $100 million over 14 years to top a high-rise with their name.
That’s not just marketing flair, it’s a deliberate strategy to stay top of mind and to be visible in the places that matter. Because when people see your name over and over again, they start to remember it and trust it.
You might not be ready to sponsor a sports arena, but your brand still needs to be consistently seen to stay relevant.
And that’s where your content comes in.
Build the Same Type of Visibility With Recurring Content
Consistency doesn’t have to cost millions. But it does require intention.
When your content shows up regularly on your blog, in your newsletter, or across your social platforms it reinforces brand presence just like those stadium signs do. And over time, it shifts how your audience thinks of you.
It’s called the 30-Day Perception Shift.
Here’s how it works: when someone sees your brand, logo or business name showing up consistently for about a month, you move from being a random name in their inbox to a trusted voice they recognize. You’re not just seen, you’re remembered.
The key isn’t publishing more. It’s showing up with a clear, focused message, a familiar voice, and useful content that makes your audience feel seen.
You don’t need to go viral. You just need to go steady.
What That Looks Like in Practice:
Pick your platform. Don’t try to be everywhere. Focus on the channels where your audience actually spends time. If they are on YouTube, you should create YouTube videos. If they prefer to read, you should publish consistent blog posts.
Define your publishing rhythm. Maybe it’s two strong blog per month or maybe it’s a weekly email. What matters is that it’s consistent.
Stick to your core message. Don’t chase every trend. You don’t need to dance on TikTok. Simply use helpful content to reinforce what your business does, what you stand for, and why it matters.
Over time, consistent content builds trust, authority, and top-of-mind awareness. Just like a corporate name on a stadium, or the name of a business on the side of a highrise office building that you drive past everyday on you way to work, your content becomes part of your audience’s routine.
Want Content That Works Like a Branding Billboard?
If you’re ready to stop sporadically posting and start building content that compounds over time, I can help.
My Recurring Content Copywriting Service helps you:
Show up consistently with professional, on-brand content
Stay top of mind with your ideal audience
Build long-term trust (without burning out your team)
