Why Big Brands Pay Millions for Visibility and What That Means for Your Content Strategy
Have you ever wondered why major brands pay millions for naming rights to have their company names and logos emblazoned on sports arenas, stadiums, and other venues? These companies aren’t just proud of their logos. They’re making multi-million dollar investments in one particular outcome: consistent brand visibility.
Why Storytelling Is the Secret Sauce in Hospitality Content Marketing
Chances are, it wasn’t the thread count or square footage that sold you—it was the feeling. The idea of that perfect weekend away. The story you imagined yourself stepping into.
That’s why storytelling isn’t fluff in hospitality content marketing.
The Content Consistency Gap: How to Build Brand Trust Like a ’90s Sitcom
What the TV show Friends can teach you about long-term content marketing success. Hint: It’s not about going viral. It’s about showing up consistently.
6 Reasons Why Your Business Still Needs a Blog
Is publishing regular blog posts on your company's website worth your time and money? Are people still reading blog posts? Are blogs even still relevant?
Unleashing the Power of Storytelling in Your Content Marketing
Storytelling is not just a marketing technique; it's a powerful means of connecting emotionally with your audience.
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.