Why Big Brands Pay Millions for Visibility and What That Means for Your Content Strategy
Ever wonder why companies pay millions just to put their name on a stadium?
It’s not about the building.
It’s about visibility. Familiarity. Trust.
Why Storytelling Is the Secret Sauce in Hospitality Content Marketing
Chances are, it wasn’t the thread count or square footage that sold you—it was the feeling. The idea of that perfect weekend away. The story you imagined yourself stepping into.
That’s why storytelling isn’t fluff in hospitality content marketing.
Why Your SaaS Blog Isn’t Getting Results (And What to Do About It)
Your blog isn’t speaking to the right audience in the right way. Many SaaS companies (especially early-stage ones) default to keyword-heavy posts full of jargon, buzzwords, and technical detail. The result? Content that feels more like a datasheet than a conversation.
The Content Consistency Gap: How to Build Brand Trust Like a ’90s Sitcom
What the TV show Friends can teach you about long-term content marketing success. Hint: It’s not about going viral. It’s about showing up consistently.
How Strategic Storytelling Transforms Hospitality Content Marketing
The most profitable story you can tell isn't about thread counts, meeting rooms or new menus. It's about the meaningful experiences that happen in your space—experiences your potential guests can already begin to feel through the stories you share.
6 Reasons Why Your Business Still Needs a Blog
Is publishing regular blog posts on your company's website worth your time and money? Are people still reading blog posts? Are blogs still relevant?
Unleashing the Power of Storytelling in Your Content Marketing
Storytelling is not just a marketing technique; it's a powerful means of connecting emotionally with your audience.
5 Ways to Find Topics for Your Business Blog
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.