Why Big Brands Pay Millions for Visibility and What That Means for Your Content Strategy
Have you ever wondered why major brands pay millions for naming rights to have their company names and logos emblazoned on sports arenas, stadiums, and other venues? These companies aren’t just proud of their logos. They’re making multi-million dollar investments in one particular outcome: consistent brand visibility.
How to Hire a Copywriter Who Knows You (Not Just Keywords)
You need someone who understands technical topics, but can explain them clearly.
Someone who knows SEO, but doesn’t write like a robot.
And most importantly? Someone who knows how to make your audience care.
A Simple Blog Plan for Your Business, Without Having a Content Department
If your startup doesn’t have a full-time content person, or even a part-time one. You can still build a strong blog presence without needing a marketing team or big content calendar.
What you do need is a simple, repeatable plan that gets you results without eating up all your time.
Let’s break that dow
Why Your Blog Isn’t Getting Results (And What to Do About It)
Your blog isn’t speaking to the right audience in the right way. Many companies (especially early-stage ones) default to keyword-heavy posts full of jargon, buzzwords, and technical detail. The result? Content that feels more like a datasheet than a conversation.
The Content Consistency Gap: How to Build Brand Trust Like a ’90s Sitcom
What the TV show Friends can teach you about long-term content marketing success. Hint: It’s not about going viral. It’s about showing up consistently.
How Consistent Content Marketing Can Replace Expensive Advertising
Curious about how strategic content copywriting could transform your restaurant's marketing effectiveness? My recurring content marketing service creates consistent, compelling stories that build your brand while reducing advertising dependency.
What Kind of Content Does Your Business Really Need?
Ever stare at your website or marketing plan thinking, “I know I need better copy… but where do I even start?”
6 Reasons Why Your Business Still Needs a Blog
Is publishing regular blog posts on your company's website worth your time and money? Are people still reading blog posts? Are blogs even still relevant?
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.