Team Bios Matter More Than You Think
Generic team pages create generic impressions. Specific stories create memorable connections. The difference between the two often determines who gets hired.
Don't let boring team pages cost you another qualified prospect who chooses a competitor because they "felt like a better fit."
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What Makes a Great About Page?
A strong About page builds connection and trust. Learn what to include, why it matters, and how to make yours stand out from the crowd.
You Don’t Need a Full Content Team to Have a Great Blog
Hiring a head of content, a writer, and an SEO strategist right out of the gate can slow your momentum. Most early-stage companies don’t have the budget or the bandwidth to manage a big team. And many recruiters or agency owners don’t even know where to start.
5 Ways to Find Topics for Your Business Blog
Taking the First Steps to a Successful Content Marketing Strategy
If you're a business owner or a marketing director in the hospitality, commercial real estate, or SaaS businesses, you know that content is king. But with so many options available, it can be challenging and take time to know where to start.
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.