What to Look for in a SaaS Content Copywriter
You need someone who understands technical topics, but can explain them clearly.
Someone who knows SEO, but doesn’t write like a robot.
And most importantly? Someone who knows how to make your audience care.
A Simple Blog Plan for SaaS Teams Without a Content Department
If your startup doesn’t have a full-time content person, or even a part-time one. You can still build a strong blog presence without needing a marketing team or big content calendar.
What you do need is a simple, repeatable plan that gets you results without eating up all your time.
Let’s break that dow
You Don’t Need a Full Content Team to Have a Great Blog
Hiring a head of content, a writer, and an SEO strategist right out of the gate can slow your momentum. Most early-stage companies don’t have the budget or the bandwidth to manage a big team. And many recruiters or agency owners don’t even know where to start.
Why Your SaaS Blog Isn’t Getting Results (And What to Do About It)
Your blog isn’t speaking to the right audience in the right way. Many SaaS companies (especially early-stage ones) default to keyword-heavy posts full of jargon, buzzwords, and technical detail. The result? Content that feels more like a datasheet than a conversation.
It doesn’t have to be that way.
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.