Why Your About Page and Team Bios Should Work Together (Not Compete for Attention)
Strategic team storytelling that builds trust and drives sales decisions in your favor. [Learn about professional team bio writing services].
Team Bios Matter More Than You Think
Generic team pages create generic impressions. Specific stories create memorable connections. The difference between the two often determines who gets hired.
Don't let boring team pages cost you another qualified prospect who chooses a competitor because they "felt like a better fit."
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What Makes a Great About Page?
A strong About page builds connection and trust. Learn what to include, why it matters, and how to make yours stand out from the crowd.
Why Big Brands Pay Millions for Visibility and What That Means for Your Content Strategy
Ever wonder why companies pay millions just to put their name on a stadium?
It’s not about the building.
It’s about visibility. Familiarity. Trust.
Why Storytelling Is the Secret Sauce in Hospitality Content Marketing
Chances are, it wasn’t the thread count or square footage that sold you—it was the feeling. The idea of that perfect weekend away. The story you imagined yourself stepping into.
That’s why storytelling isn’t fluff in hospitality content marketing.
5 Signs It’s Time to Update Your Hospitality Website Content
If your hospitality website hasn't had a content refresh in a while, you're probably leaving money on the table. Potential guests are making snap judgments based on what they see—and read—within seconds. And if the words on your site don’t reflect your current guest experience, you’re not just behind the times. You’re behind your competition.
Why Your Hospitality Website Copy Is Driving Guests to Your Competitors
What to Look for in a SaaS Content Copywriter
You need someone who understands technical topics, but can explain them clearly.
Someone who knows SEO, but doesn’t write like a robot.
And most importantly? Someone who knows how to make your audience care.
A Simple Blog Plan for SaaS Teams Without a Content Department
If your startup doesn’t have a full-time content person, or even a part-time one. You can still build a strong blog presence without needing a marketing team or big content calendar.
What you do need is a simple, repeatable plan that gets you results without eating up all your time.
Let’s break that dow
You Don’t Need a Full Content Team to Have a Great Blog
Hiring a head of content, a writer, and an SEO strategist right out of the gate can slow your momentum. Most early-stage companies don’t have the budget or the bandwidth to manage a big team. And many recruiters or agency owners don’t even know where to start.
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.