6 Tools & Resources That Keep My Copywriting Business Running Smoothly
Staying on top of client work, creative flow, and all the behind-the-scenes tasks of freelancing can get overwhelming. You know the feeling—when writing is the easy part, and everything else is what eats up your day.
You sit down to write, and you’re already behind. The blog post outline isn’t clicking. Your inbox needs replies. You haven’t even looked at the edits on that website draft. Meanwhile, your coffee’s cold, and you’re still staring at a blinking cursor.
That was me, until I started relying on a few key tools. Not a long list. Just five that actually help me work faster, stay organized, and deliver better content to my clients.
Here’s what I use in my business every week—and why they might help you too.
1. Grammarly
Grammarly helps me clean up my writing without second-guessing every comma. I don’t treat it like a crutch. It’s more of a second set of eyes, especially when I’m working on a tight deadline.
It’s especially helpful when switching between writing styles. Blog post? Keep it conversational. Executive bio? Make it sharp but warm. Grammarly helps me shift gears and polish the final result. Try Grammarly
2. ConvertKit (KIT)
I use ConvertKit to manage my newsletter, Just Clarabela. It’s intuitive and gives me flexibility without feeling overly techy. I can tag subscribers based on interests, set up welcome emails, and write in my own voice, without digging through complicated menus.
It’s especially great if you write for a niche audience and want your emails to sound like you, not a template. Try ConvertKit.
3. Hemingway Editor
I tend to write long sentences. Maybe it’s the storyteller in me. Hemingway helps me tighten things up when I need to say more with less.
It’s also great when I’m editing bios or web content and want it to feel clear and confident, not stiff. Check your clarity with Hemingway
4. Squarespace
I built my first website using WordPress and have also used it for client work. It’s reliable, easy to update, and gives your work the professional polish it deserves, even if you’re not into code.
However, like most creative people, I wanted to try something new. So, after encouragement from a (non-techie) artist friend and seeing many other creators achieve great results, I decided to try Squarespace.
If you’re a freelancer without a solid home base for your services, Squarespace is a great place to start.
5. Google Workspace – For Collaboration and File Management
Google Docs is my go-to for writing and collaboration. Most clients prefer to review and leave comments directly in Docs, which makes revisions smoother and faster. I also use Google Drive to organize all my content by client and project, and Google Calendar keeps me on track for meetings, deadlines, and check-ins.
It’s not fancy, but it’s free, flexible, and effective.
6. Zoom – For Meetings That Actually Feel Productive
While most of my communication happens through email, I use Zoom for client calls, project kickoffs, and occasional brainstorm sessions.
Before the Pandemic, I used WebEx, Google Meet, and other video conferencing programs, but Zoom became the video conferencing tool of choice for many people. It’s reliable, easy to schedule, and works whether I’m meeting with one person or a full team.
I believe a quick conversation clears things up faster than a five-paragraph email. Zoom makes that possible without unnecessary tech headaches. So, I like to keep my meetings short and focused.
Tools and Resources for My Workflow
These tools and resources each play different roles in my workflow, but together they help me run my business with less stress and greater consistency. I don’t need a dozen different systems—just the right ones that work for how I write and work with clients.
They don’t do the work for me, but they make the work easier. They help me focus on what I do best—writing for clients, without getting bogged down in the rest.
If you’re trying to streamline your workflow, try one of these tools and see what shifts. Looking for a better way to manage projects? Explore these freelancer-friendly tools.
*Affiliate Disclosure: This page contains affiliate advertising and links, which means if you purchase these items or services, I will receive a small commission
