About Clarabela Media

10+ years in the SaaS Copywriter · Real estate · Recruiting · Hospitality industries

Your website content is your digital handshake. It’s how you introduce your business, spark curiosity, and invite people to stick around. Want to be seen as the go-to expert? Announce an event or new product? Build a loyal community of fans? It all starts with great content that actually gets noticed.

Well-written content helps attract more visitors (a.k.a. potential customers) to your website and even converts them into new customers. Publishing new blog posts and sending out regular email newsletters can also increase engagement with your current loyal customers and potential new customers.

Most businesses pour time and money into making their websites look amazing, hoping that will bring in new customers, keep the regulars happy, , and increase revenue.

But a pretty website isn’t enough. Your site should be your hardest-working salesperson—always on, always selling, even when you’re off the clock.

How My Experience Benefits You

With over a decade of copywriting experience, I offer a unique mix of analytical thinking and creative flair to every project. My experience is rooted in working with clients across SaaS, commercial real estate, recruiting, and hospitality services, so I understand the nuances of your industry and how to connect with your customers in meaningful ways.

  • Website copy that converts? Check.

  • Blog content that positions you as the smartest kid in class? Got it.

  • Email campaigns that feel like they were written just for you? That's my jam.

I'm that rare writer who gets both the technical nitty-gritty and knows how to make it sparkle.

Where I Shine Brightest

SaaS & Technology: With hands-on experience writing for SaaS companies, I translate complex solutions into clear, compelling messaging that drives signups and cultivates trust.

Hospitality & Hospitality Services: From destination guides to guest experience content and comprehensive event planning resources, I  create content that motivates action and builds emotional connections - that makes people pack their bags or pick up the phone.

Real Estate & Recruiting: I write persuasive listings, community spotlights, and recruiting materials that appeal to top talent and qualified leads. My words help you make lasting connections with both buyers and candidates.

My Not-So-Secret Sauce

I don't believe in cookie-cutter content. Before writing a word, I dig into your world, your audience's midnight worries, competitive advantages, and brand voice (even if you haven't found it yet). This research means you get content that feels authentically "you" while still moving readers to action.

My clients tell me their content really connects. It generates more engagement and higher conversion rates. It is content that doesn't just sit there looking pretty; it works hard. By blending storytelling with strategic SEO, I create content that both search engines and actual humans fall in love with.

Do you have a project in mind? Let's discuss how strategic content can help you connect with your ideal audience and create meaningful results.

If you’re ready to work with a copywriter who truly understands your industry and your customers’ mindset—and can deliver content that converts—let’s connect.

A woman with dark curly hair, glasses, and earrings smiling at the camera, wearing a black jacket and a patterned blouse.

About Clara Mathews

10+ years in the SaaS Copywriter · Real estate · Recruiting · Hospitality industries

My name is Clara Mathews. I am a freelance copywriter with a passion for the written word. I started my copywriting business, Clarabela Media, over ten years ago while working as a Corporate Concierge at a luxury high-rise office building in Downtown Dallas. At that time, I wrote blog posts and social media content for local concierge companies.

Since then, I've been working with B2B and B2C businesses in industries such as hospitality, recruiting/staffing, commercial real estate, and SAAS. I love helping businesses communicate their message effectively and connect with their audience. So, if you're looking for a copywriter who can help you take your content to the next level, you've come to the right place.

What My Clients Say…

  • Brian Medina

    “I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing, we were able to capture our client’s unique company culture and tell the story through our recruitment branded employee career sites. In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money. I met Clara at the Dallas Social Media Club meeting one night. We struck up a conversation and I told her I would call her one day. Since then we have worked on multiple projects. Clara was always professional, timely and delivered work my clients liked. Clara provides great content, relevant to the projects, does her research, and produces in a timely manner. Clara is pretty adaptive. My projects primarily focused on recruiting and employee branding, but she was able to adapt to a variety of projects and clients. You can count on Clara for a job well done. She puts in the necessary time to understand the scope of the project and the content she is writing for your client. She will do the necessary homework on her time to come up with the best content for your client.“

    Brian Medina, 
Director of Business Development - Self Opportunity

  • Portrait of a smiling woman with glasses, shoulder-length curly red hair, wearing a black blazer, necklace, and earrings, against an orange background with a blue circular border.

    I have known Clara for several years now. She serves as a guest contributor on the content site, Rocks Digital, which I manage. She brings a unique perspective to the content she contributes and provides a quality product. Beyond that, Clara serves as a volunteer at the conference I organize each year in various roles. From live blogging to guest tweeting she is always conscientious and thorough.”

    Lissa Duty, Managing Partner | Digital Marketing Agency | Content Marketer - Rocks Digital

  • Smiling woman with long brown hair and earrings, outside with greenery in the background, wearing a dark top and necklace.

    “Clara has a strong passion for social media and is very well-versed in best practices. She was always dedicated and punctual with her work. Clara was also especially adept at growing a quality community for NeoSpire.”

    Joy Hays (Nguyen), Director of Digital and Social Media

  • Headshot of a smiling woman with shoulder-length brown hair wearing a gray blazer and a black beaded necklace.

    “Clara…has written well into the hundred-plus blogs for VMC Landscape and Terracare Associates. Clara is timely, relevant and the highest of integrity. Clara has worked with our company for over four years and understands and knows the industry. She keeps abreast of any risks with posts and recommends how best to respond. She keeps up on the latest trends and best practices in all digital platforms. If you are struggling with a digital presence – Call Clara!“

    Cristin Tarr - Terracare Associates

  • A professional headshot of a woman with short, reddish-brown hair, smiling, wearing a dark blazer and light-colored shirt, set against a dark background.

    "I loved working with Clara at Fountain Place! She has a great talent for writing and designing imaginative, professional marketing materials. She also has a gift for putting together huge events yet appearing like it’s nothing! She’s incredibly well connected and pretty much can accomplish anything for anyone in any timeframe!“

    Sharon Walhood, Fountain Place Property Manager

  • Portrait of an elderly man with glasses, wearing a dark suit, light shirt, and polka-dot tie, sitting in a room with a blue and white patterned curtain and artwork on the wall.

    “Our previous website was not visually appealing. It was also not optimized for today’s mobile devices. Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store..”

    Robert Rutherford - Rutherford’s Design

  • Close-up of a smiling woman with short, gray hair, hoop earrings, and a light pink top, in front of a blurred brown background.

    Clara is a social media butterfly. She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audiences. In one year, she has increased the activity, awareness and traffic to My Personal Valet’s social media pages. Clara understands what we want to communicate. Thanks to her, our message is being broadcast daily

    Paula Stein, President
 & Owner - My Personal Valet