ABOUT CLARA MATHEWS
10+ years in the SaaS Copywriter · Real estate · Recruiting · Hospitality industries
Before starting my copywriting business, Clarabela Media, I worked as a Corporate Concierge for luxury multi-tenant high-rise office buildings in Dallas, TX, and in commercial real estate companies. That background shapes how she writes for property managers and hospitality teams today.
Since then, I've worked with B2B and B2C businesses in hospitality, recruiting/staffing, commercial real estate, and SaaS. I love helping businesses communicate their message effectively and connect with their audience. So, if you're looking for a copywriter who can help you take your content to the next level, you've come to the right place.
About Clarabela Media
Your website content is your digital handshake. It’s how you introduce your business, spark curiosity, and invite people to stick around. Want to be seen as the go-to expert? Announce an event or new product? Build a loyal community of fans? It all starts with great content that actually gets noticed.
Well-written content helps attract more visitors (a.k.a. potential customers) to your website and even converts them into new customers. Publishing new blog posts and sending out regular email newsletters can also increase engagement with your current loyal customers and potential new customers.
Most businesses pour time and money into making their websites look amazing, hoping that will bring in new customers, keep the regulars happy, , and increase revenue.
But a pretty website isn’t enough. Your site should be your hardest-working salesperson—always on, always selling, even when you’re off the clock.
How My Experience Benefits You
With over a decade of copywriting experience, I offer a unique mix of analytical thinking and creative flair to every project. My experience is rooted in working with clients across SaaS, commercial real estate, recruiting, and hospitality services, so I understand the nuances of your industry and how to connect with your customers in meaningful ways.
Website copy that converts? Check.
Blog content that positions you as the smartest kid in class?Got it.
Email campaigns that feel like they were written just for you? That's my jam.
I'm that rare writer who gets both the technical nitty-gritty and knows how to make it sparkle.
Where I Shine Brightest
SaaS & Technology: With hands-on experience writing for SaaS companies, I translate complex solutions into clear, compelling messaging that drives signups and cultivates trust.
Hospitality & Hospitality Services: From destination guides to guest experience content and comprehensive event planning resources, I create content that motivates action and builds emotional connections - that makes people pack their bags or pick up the phone.
Real Estate & Recruiting: I write persuasive listings, community spotlights, and recruiting materials that appeal to top talent and qualified leads. My words help you make lasting connections with both buyers and candidates.
My Not-So-Secret Sauce
I don't believe in cookie-cutter content. Before writing a word, I dig into your world, your audience's midnight worries, competitive advantages, and brand voice (even if you haven't found it yet). This research means you get content that feels authentically "you" while still moving readers to action.
My clients tell me their content really connects. It generates more engagement and higher conversion rates. It is content that doesn't just sit there looking pretty; it works hard. By blending storytelling with strategic SEO, I create content that both search engines and actual humans fall in love with.
Do you have a project in mind? Let's discuss how strategic content can help you connect with your ideal audience and create meaningful results.
If you’re ready to work with a copywriter who truly understands your industry and your customers’ mindset—and can deliver content that converts—let’s connect.
______
HOW I WORK
I start with your customer. Then I write.
Customer Research First
Every project starts with your customers. I start every project the same way. I listen to your sales calls, read your customer reviews, and look at your competitors before I write a word. I want to hear what your customer needs and wants in her words, not yours.
No jargon padding
Specific claims and plain language, not filler.
Direct feedback loop
Clear revision rounds, no guessing where a draft stands.
10+ years experience Content Copywriting: SaaS ● Real Estate ● Recruiting & HR tech ● Hospitality tech
Brian Medina, Director of Business Development - Self Opportunity
“I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing, we were able to capture our client’s unique company culture and tell the story through our recruitment-branded employee career sites.
In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money.
I met Clara at the Dallas Social Media Club meeting one night. We struck up a conversation, and I told her I would call her one day. Since then, we have worked on multiple projects. Clara was always professional and timely and delivered work my clients liked. Clara provides great content relevant to the projects, does her research, and produces in a timely manner. Clara is pretty adaptive. My projects primarily focused on recruiting and employee branding, but she was able to adapt to a variety of projects and clients.
You can count on Clara for a job well done. She puts in the necessary time to understand the scope of the project and the content she is writing for your client. She will do the necessary homework on her time to come up with the best content for your client.”
