About Clara Mathews

My name is Clara Mathews. I am a freelance copywriter with a passion for the written word. I started my copywriting business, Clarabela Media, over ten years ago while working as a Corporate Concierge at a luxury high-rise office building in Downtown Dallas. At that time, I wrote blog posts and social media content for local concierge companies.

Since then, I've been working with B2B and B2C businesses in industries such as hospitality, recruiting/staffing, commercial real estate, and SAAS. I love helping businesses communicate their message effectively and connect with their audience. So, if you're looking for a copywriter who can help you take your content to the next level, you've come to the right place.

About Clarabela Media Copywriting Service

Your website's content plays a crucial role in introducing your business to potential customers and encouraging them to explore your website. It can establish you as an industry expert and announce an event or new product. Your website can create a loyal community around your business, and strong content is essential for attracting visitors and search traffic.

Well-written, high-quality content can help you attract more visitors to your website and even bring in new customers. Publishing new blog posts and sending out regular email newsletters can also increase engagement with your current loyal customers and potential new customers.

Marketing professionals and business owners often invest lots of time and money into designing visually appealing websites, hoping that they will attract new customers, retain existing ones, and increase revenue.

However, a well-designed website should not only be beautiful but also function as an effective marketing tool. Your website should work as a highly productive and successful sales team, available 24/7 and working hard to generate sales, even on holidays.

What I Bring to the Table

My brain works in mysterious ways, merging analytical thinking with creative flair to craft stories that stick. I'm that rare writer who gets both the technical nitty-gritty and knows how to make it sparkle.

Website copy that converts? Check.
Blog content that positions you as the smartest kid in class? Got it.
Email campaigns that feel like they were written just for you? That's my jam.

Where I Shine Brightest

SaaS & Technology: I speak fluent tech-to-human. Nothing makes me happier than making complex solutions suddenly crystal clear.

Hospitality & Retail: From destination guides to guest experience content and comprehensive event planning resources, I have created content that inspires action and builds emotional connections. I write content that makes people pack their bags or pick up the phone.

Professional Services: From executive profiles that show the humans behind the suits to thought leadership pieces for Rock Digital and the DFW Search Engine Marketing Association that actually get read (and shared!), I help professionals showcase their brilliance.

My Not-So-Secret Sauce

I don't believe in cookie-cutter content. Before writing a word, I dig into your world, your audience's midnight worries, competitive advantages, and brand voice (even if you haven't found it yet). This research means you get content that feels authentically "you" while still moving readers to action.

My clients tell me their content really connects. It generates more engagement and higher conversion rates. It is content that doesn't just sit there looking pretty; it works hard. By blending storytelling with strategic SEO, I create content that both search engines and actual humans fall in love with.

Do you have a project in mind? Let's discuss how strategic content can help you connect with your ideal audience and drive meaningful results.

If yes, then you need an experienced copywriter who understands your business and your customers' mindset. I can help you with that.

Learn more about my copywriting services. | Contact Me

What My Clients Say…

“I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing, we were able to capture our client’s unique company culture and tell the story through our recruitment branded employee career sites. In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money. I met Clara at the Dallas Social Media Club meeting one night. We struck up a conversation and I told her I would call her one day. Since then we have worked on multiple projects. Clara was always professional, timely and delivered work my clients liked. Clara provides great content, relevant to the projects, does her research, and produces in a timely manner. Clara is pretty adaptive. My projects primarily focused on recruiting and employee branding, but she was able to adapt to a variety of projects and clients. You can count on Clara for a job well done. She puts in the necessary time to understand the scope of the project and the content she is writing for your client. She will do the necessary homework on her time to come up with the best content for your client.“

Brian Medina,  Director of Business Development - Self Opportunity
I have known Clara for several years now. She serves as a guest contributor on the content site, Rocks Digital, which I manage. She brings a unique perspective to the content she contributes and provides a quality product. Beyond that, Clara serves as a volunteer at the conference I organize each year in various roles. From live blogging to guest tweeting she is always conscientious and thorough.”

Lissa Duty, Managing Partner | Digital Marketing Agency | Content Marketer - Rocks Digital
“Clara has a strong passion for social media and is very well-versed in best practices. She was always dedicated and punctual with her work. Clara was also especially adept at growing a quality community for NeoSpire.”

Joy Hays (Nguyen), Director of Digital and Social Media
“Clara…has written well into the hundred-plus blogs for VMC Landscape and Terracare Associates. Clara is timely, relevant and the highest of integrity. Clara has worked with our company for over four years and understands and knows the industry. She keeps abreast of any risks with posts and recommends how best to respond. She keeps up on the latest trends and best practices in all digital platforms. If you are struggling with a digital presence – Call Clara!“

Cristin Tarr - Terracare Associates
"I loved working with Clara at Fountain Place! She has a great talent for writing and designing imaginative, professional marketing materials. She also has a gift for putting together huge events yet appearing like it’s nothing! She’s incredibly well connected and pretty much can accomplish anything for anyone in any timeframe!“

Sharon Walhood, Fountain Place Property Manager
“Our previous website was not visually appealing. It was also not optimized for today’s mobile devices. Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store..”

Robert Rutherford - Rutherford’s Design
Clara is a social media butterfly. She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audiences. In one year, she has increased the activity, awareness and traffic to My Personal Valet’s social media pages. Clara understands what we want to communicate. Thanks to her, our message is being broadcast daily

Paula Stein, President  & Owner - My Personal Valet