Why Your About Page and Team Bios Should Work Together (Not Compete for Attention)
Most businesses treat their About page and team bios like two separate tasks. One gets written by the founder. The other gets sent to the team with the dreaded "can you write a quick bio for the website?" email.
The result? A disconnect.
Your About page might sound polished and thoughtful. Your team bios might feel stiff, scattered, or out of sync with the tone you've established elsewhere.
This split happens all the time, and it's fixable.
In fact, when your About page and bios work together, something clicks. The story feels cohesive. The people behind the brand feel relatable. And that's when trust starts to build.
One Story, Multiple Voices
Your About page is one of the most important parts of your website, and often one of the first places new visitors click. It’s your chance to tell your story, introduce your team, and build trust with the people who matter most. My About page copywriting service is designed for startups, recruiters, and professional service firms who want to sound sharp, human, and credible online.
This bundle includes professionally written bios and brand-aligned About page content that helps you stand out in a crowded market. Whether you're refreshing your startup website copy or giving your firm’s team page a much-needed update, I’ll make sure your words reflect the value you bring.
Your About page tells the story of your business. Your team bios show the people who bring that story to life.
Too often, they're written in silos, one by a founder or copywriter, the other cobbled together by individual team members. The result might be fine. But it's not strong. And in a service-based business, "fine" won't help you stand out.
What you really want is clarity and connection across the board. That means consistency in tone, formatting, and message.
When someone reads your About page and then clicks into your bios, the transition should feel natural, not jarring. They shouldn't wonder if they just jumped to a different website.
So What Does "Working Together" Actually Look Like?
It means your About page and bios share a tone. They reflect the same values. They're written with your audience in mind.
If your brand is formal and expert-driven, your bios should be sharp and succinct, with a touch of warmth.
If your brand voice is more playful or casual, your bios can show a little more personality, as long as it's intentional and consistent.
This doesn't mean every bio needs to sound identical. It just means they need to sound like they came from the same team.
It also means your bio should reinforce the story your About page tells, rather than competing with it.
If your About page states that you believe in transparent, people-first service, your bios should make that promise real by showcasing the humans behind it.
Why This Matters More Than Ever
In today's business landscape, people want more than polished branding. They want to understand who they're working with. They want to feel something human.
A strong About page and aligned bios create that feeling.
They show that you're not hiding behind buzzwords or faceless professionalism. You're showing up. You care about the impression you make. And you've taken the time to get your message right.
That builds credibility. That builds trust.
And trust leads to better leads, stronger client relationships, and more referrals from people who already believe in your work.
A Small Shift That Makes a Big Impact
If you're updating your website (or building a new one), don't treat your About page and team bios as two disconnected pages.
You don't need a whole brand overhaul. Just a few hundred words written with care, clarity, and consistency can make your business feel more approachable and professional at the same time.
Want Help Telling Your Story and Showcasing Your Team?
That's exactly why I created the Team Bios + About Page Bundle.
For $550, you'll get up to four custom team bios and one professionally written About page. All matched to your brand's tone, values, and voice—so your site feels cohesive and credible from the first click.
No awkward copy. No generic templates. Just website-ready writing that helps your business stand out and connect.
Let's make your website feel like you, but better.
Contact me to get started - Team Bios + About Page Bundle now
