Why Your About Page and Team Bios Should Work Together (Not Compete for Attention)
Strategic team storytelling that builds trust and drives sales decisions in your favor. [Learn about professional team bio writing services].
Team Bios Matter More Than You Think
Generic team pages create generic impressions. Specific stories create memorable connections. The difference between the two often determines who gets hired.
Don't let boring team pages cost you another qualified prospect who chooses a competitor because they "felt like a better fit."
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What Makes a Great About Page?
A strong About page builds connection and trust. Learn what to include, why it matters, and how to make yours stand out from the crowd.
A Simple Blog Plan for Your Business, Without Having a Content Department
If your startup doesn’t have a full-time content person, or even a part-time one. You can still build a strong blog presence without needing a marketing team or big content calendar.
What you do need is a simple, repeatable plan that gets you results without eating up all your time.
Let’s break that dow
How Strategic Storytelling Can Transform Your Content Marketing
The most profitable story you can tell isn't about thread counts, meeting rooms or new menus. It's about the meaningful experiences that happen in your space—experiences your potential guests can already begin to feel through the stories you share.
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.