A Simple Blog Plan for SaaS Teams Without a Content Department
If your startup doesn’t have a full-time content person, or even a part-time one. You’re not alone.
Many early-stage SaaS companies don’t have an internal writer or blog strategy. And that’s okay. You can still build a strong blog presence without needing a marketing team or a big content calendar.
What you do need is a simple, repeatable plan that gets you results without eating up all your time.
Let’s break that down.
Step 1: Pick 3–4 topics your audience actually cares about
You don’t need dozens of ideas. Start with a few topics that answer real questions:
What’s the biggest pain point your software solves?
What do customers ask on sales calls or in demos?
What makes your platform different from your competitors?
If you’re not sure, ask your sales team or look through your support inbox. That’s where the gold is.
Step 2: Aim for clarity, not cleverness
Your blog isn’t a place to sound smart. It’s a place to be useful.
Explain what you do in language your audience understands. No jargon, no tech-speak, no industry buzzwords. If someone outside your company wouldn’t get it, simplify it.
You can learn more about this in my earlier post: Why Your SaaS Blog Isn’t Getting Results (And What to Do About It).
It breaks down common mistakes (such as writing for internal approval instead of real people) and explains how to fix them.
Step 3: Commit to a sustainable schedule
You don’t have to post weekly. You don’t even have to post monthly.
You just have to be consistent.
Even one post every 3–4 weeks adds up when it’s high quality. Choose a cadence that fits your workflow and stick with it.
Step 4: Get outside help when needed
If writing blog posts is slowing you down—or just never happens—it’s time to delegate.
That’s why I created the SaaS Blog Starter Pack. It includes four ready-to-publish blog posts with built-in SEO, a clear structure, and language your customers will actually understand.
