A Simple Blog Plan for Your Business, Without Having a Content Department
If you don’t have a content person on your team, you’re not alone.
Most B2B and B2C businesses don’t have a content team or a blog strategy. That’s normal. You can still build a solid blog without a marketing team or a content calendar in place.
What matters is having a simple plan that you can repeat month after month, so you get results without losing hours each week.
Here’s how to do it.
Step 1: Pick 3–4 topics your audience truly cares about
You don’t need a long list of ideas. Focus on a few topics that address real questions and solve problems for your readers.
What’s the major pain point your product/service/business solves?
What do customers ask on sales calls or on social media?
What makes your business different from your competitors?
If you’re not sure, ask your sales team or look at website comments and your inbox. That’s where the best topics come from.
Step 2: Aim for clarity, not cleverness
Your blog isn’t about you. It’s about helping your readers.
Explain what you do in language, in words they use, that your audience understands.
Skip jargon, tech-speak, and industry buzzwords. If someone outside your company wouldn’t get it, make it simpler.
You can learn more about this in my earlier post: Why Your Blog Isn’t Getting Results (And What to Do About It)
It breaks down common mistakes (such as writing for internal approval instead of real people) and explains how to correct them.
Step 3: Commit to a sustainable schedule
You don’t need to post every week or even every two weeks; once a month is better than a scatter-shot approach. Pick a schedule that suits your workflow and stick to it.
Step 4: Get outside help when needed
If writing blog posts slows you down or never gets done, I can help.
My Blog Post 4-Pack Copywriting Service is a one-time service that gives you four custom blog posts to share news about your product, service, or company
The Recurring Monthly Blogging Service offers a straightforward content marketing strategy, along with ready-to-publish blog posts, delivered on a monthly basis.
