How to Hire a SaaS Copywriter Who Gets It (Not Just Keywords)
Hiring a content copywriter for your SaaS company isn’t the same as hiring one to write about fashion, a beauty brand, or even an e-commerce store.
You’re selling a product that might be complex. Your audience might not be tech-savvy. And you probably don’t have time to edit draft after draft, hoping a freelancer “nails the tone” on the third try.
That’s why finding the right copywriter is a high-leverage move. Here’s what to look for, and what to avoid.
You need a person who understands technical topics but can explain them clearly and concisely.
Someone who knows SEO, but doesn’t write like a robot, and most importantly, a writer who knows how to get your audience’s attention..
Here’s what to look for when you’re ready to hire.
Clarity Over Cleverness
You don’t need another blog post full of buzzwords.
You need someone who can explain your product in a way that your customer would describe it to their boss.
A SaaS copywriter should know how to break complex topics into readable, easy-to-understand content that real people can relate to. They don’t try to impress with buzzwords. They write as if they genuinely want your customers to understand what you do. The best SaaS copywriters translate complex features into real-world benefits without sounding like they’re trying too hard. They write for people, not for algorithms.
They Bring the Ideas (Not Just the Output)
If your copywriter is constantly asking, “What do you want to write about this month?”—that’s a red flag. You’re doing half of their job for them.
You need someone who brings structure, strategy, fresh ideas, and out-of-the-box thinking to the table. Someone who can turn a voice memo or a product demo into a polished, purposeful post, without wasting your time..
Related: You’ll find more on that here: A Simple Blog Plan for SaaS Teams Without a Content Department. It explains how to build a content rhythm that doesn’t require hand-holding.
They Know SEO, But Still Sounds Human
Yes, keywords matter. , but not at the expense of your voice. Your blog shouldn’t read like a search engine wrote it.
A good copywriter seamlessly integrates SEO without compromising tone, rhythm, or brand voice. They should know how to include keywords without making it obvious. Because if your blog content doesn’t sound like you, it won’t connect or convert.
They’re Reliable (And Not MIA After the First Draft)
Content that never gets published won’t help your business.
Look for a copywriter who delivers clean, client-ready drafts on time, doesn’t ghost you mid-project, communicates clearly, and respects your deadlines without constant reminders.
Bonus: They’re Actually Enjoyable to Work With
You don’t have to choose between professional and personable. I believe that the best collaborations happen when you enjoy the process. It saves time, builds trust, and makes every round of feedback easier (and faster).
Ready to Skip the Guesswork?
That’s exactly why I created the SaaS Blog Starter Pack, a focused, done-for-you blog package for SaaS and service teams who want:
Clear, original blog posts
Delivered in your voice
Optimized for SEO
Without endless revisions or delays
$600 — 4 custom posts. Delivered in 2 weeks or less.
Book your Starter Pack or contact me with questions
Let’s make your blog a growth tool, not a ghost town.
