What to Look for in a SaaS Content Copywriter
Hiring a content copywriter for your SaaS company is different from hiring Someone to write about fashion, food, or even generic B2B services.
You need somebody who understands technical topics but can explain them clearly.
Someone who knows SEO, but doesn’t write like a robot, and most importantly, Someone who knows how to make your audience care.
Here’s what to look for when you’re ready to hire.
1 Clarity over cleverness: A good SaaS writer knows how to break complex topics into readable, human-friendly content that real people can understand and relate to.
They don’t try to impress with buzzwords. They write as if they genuinely want your customers to understand what you do.
2 A process you can trust: If your copy writer always asks “What do you want to write about this month ”You’re doing half their job for them You should look for a copywriter who brings strategy, creativity, fresh ideas, and out of the box thinking to the table Someone who can turn your insights into usable content, without wasting your time.
You’ll find more on that here: A Simple Blog Plan for SaaS Teams Without a Content Department. It explains how to build a content rhythm that doesn’t require hand-holding.
3 SEO that sounds like you: Yes, SEO still matters, but not at the expense of your voice.
A skilled copywriter knows how to include keywords without making it obvious. Your blog should still sound like a person, not an algorithm, wrote it.
4. Consistency and reliability: Content that never ships doesn’t help your business. Look for Someone who delivers on time, doesn’t ghost you mid-project, and communicates clearly.
That’s part of why I created the SaaS Blog Starter Pack. It’s a focused service that gives you four solid blog posts—on time, in your voice, and done right the first time.
