What Kind of Content Does Your Business Really Need?
You know your business.
You’re clear on your services.
You’re growing.
Clients love your work.
But when it comes to your website, blog, or even your team bios, something’s not quite clicking.
For most small teams and service providers, content doesn’t just fall through the cracks—it tumbles down a black hole. Blog posts get pushed to the next quarter. Your About page sounds like it was written by someone who doesn’t work there. And the homepage copy? A little stale. Maybe a little stiff.
That’s not your fault. You're busy doing the work. But here’s the thing: the words you put out into the world are your business, especially when they’re your first impression.
Maybe you’ve outgrown the copy you started with. Or perhaps you’ve been meaning to “get to it” for months, but content keeps getting sidelined.
That’s why I created three clear, focused content packages to help you clean up what’s not working—and move forward with copy you can use.
Instead of offering one-size-fits-all copywriting, I’ve created three done-for-you packages designed for busy teams, creative leads, and service-based brands who want clean, strategic copy that reflects who they are right now, not six versions ago.
Whether you work in SaaS, hospitality, consulting, recruiting, or a niche of your own, these offerings are designed to help you sound like a pro, connect with the right audience, and finally stop rewriting your website in your head at 2 am.
Let’s break them down.
The Blog Starter Pack - $600
4 SEO-optimized blog posts (600–800 words each) that turn your ideas into visibility
This package isn’t great for startups, marketing agencies, and small businesses. It works for any business that wants to grow through consistent, high-quality blog content. If you're a service provider, creative agency, or small brand with something valuable to say but no time (or interest) in saying it every month, this one’s for you.
You get 4 blog posts:
Aligned with your brand voice
Optimized for search (without keyword stuffing)
Easy to read, easy to share, and written with clarity in mind
Clients use these posts to:
Show up on Google for the right terms
Educate potential buyers about new products and services
Build credibility with referral partners and collaborators
And if you’re in the real estate or professional services space?
This format still works beautifully, as long as your message deserves more than a LinkedIn caption.
Team Bios & About Page Bundle – $550
Up to 4 professional bios and an updated About page that reflects your team
No matter what industry you’re in, people want to know who they’re doing business with. This package is perfect for creative studios, recruitment firms, financial advisors, and small teams ready to present themselves with more polish and personality.
You’ll walk away with:
A compelling About page that tells your story clearly
Five bios that strike the right balance between approachable and professional
Copy that makes your people look good (without sounding like a résumé)
This bundle works especially well if your business has grown or shifted, and your current team section doesn’t reflect that. It’s also ideal for relaunches, rebrands, and new hires.
Clients who invest in this service are often surprised by how often this section becomes the most visited page on their site. When people like what they see, they’re more likely to trust what you sell.
Hospitality Website Copy Refresh – $650
A 5-page website rewrite that blends story, clarity, and conversion strategy
Designed with hospitality brands in mind, such as boutique hotels, restaurants, event spaces, and short-term rentals, this package also works beautifully for photographers, stylists, consultants, and small business owners seeking a stronger online presence.
This isn’t a ground-up website rebuild. It’s a content refresh rooted in what’s already working, with a focus on five core pages:
Home
About
Services / Menu
FAQ or Experience page
Contact
You’ll get:
Messaging that reflects your current offers and voice
Web copy that’s clean, engaging, and guest-friendly
Strategic structure to help visitors navigate and take action
The result? A site that sounds like your business feels. Professional, welcoming, and trustworthy.
Don’t Know Where to Start? ~ Take the Quiz.
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Don’t Know Where to Start? ~ Take the Quiz. ~~~
Ever stare at your website or marketing plan thinking, “I know I need better copy… but where do I even start?” This quick quiz will help you figure out which type of copy is most likely holding you back—and what to focus on next.
Take the quiz below (it takes less than 2 minutes!)
Whether you need stronger blog content, team bios that don’t sound like LinkedIn templates, or a homepage that reflects your value, there’s a service built to meet you where you are.
And if you’re still not sure? Reach out. I’ll help you figure out what’s worth prioritizing—and what can wait.
1. When someone asks what your business does, your answer sounds like…
A) A clean elevator pitch, until they ask what I actually do.
B) A lot of “uhh... well, it depends.”
C) A confident summary—now I just need that same energy online.
2. Your website copy was last updated…
A) When I launched. It’s fine.
B) It’s a mix of new services and old copy. It’s kind of a patchwork.
C) It’s polished, but doesn’t sound like me (or my audience).
3. What’s keeping you up at night when it comes to content?
A) Crickets on my blog. I know SEO matters, but I don’t have time.
B) My About page feels generic, and my team bios are all over the place.
C) I keep rewriting my homepage, and nothing feels right.
4. Your dream client lands on your site. What’s your biggest fear?
A) They don’t find the answers they need and bounce.
B) They can’t tell what makes me different.
C) They read the copy and think, “ehhh, this isn’t for me.”
5. Which of these do you say most often?
A) “I wish we had consistent blog posts that made us sound smart and authentic.”
B) “Our team bios make us sound like robots.”
C) “We have good services, but our website copy doesn’t reflect the experience.”
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You know content marketing is important—but between SEO, structure, and storytelling, it's hard to keep up. Start with 4 smart, human-friendly blog posts that show off your expertise and get found by the right people.
Try the SaaS Blog Starter Pack. -
Your team is doing great work. Your copy? Not quite keeping up. It’s time to ditch the generic bios and tell your story in a way that feels real, relatable, and trust-building.
Try the Team Bios + About Page Bundle. -
Your services are strong, but your site isn’t doing them justice. A thoughtful copy refresh can turn browsers into bookings—with zero fluff or jargon.
Try the Hospitality Website Refresh Package (or let’s talk about a custom refresh)
