Why I Moved My Website to Squarespace (and What It Changed for My Business)
Have you ever felt like your website is working against you instead of for you?
That’s how I felt after years on WordPress. As a freelance copywriter, my time is best spent writing and connecting, not troubleshooting plugins or deciphering yet another theme update. Eventually, I hit a point where I wanted a website that worked as smoothly behind the scenes as it looked to visitors.
So I made the switch to Squarespace. And honestly? It changed everything about how I manage and present my brand online.
1. The Problem: WordPress Was Weighing Me Down
Don’t get me wrong, WordPress is a powerful platform. It served me well for years. But with every new plugin update, caching conflict, or mobile formatting glitch, I found myself falling out of love with it.
I didn’t want to be a part-time developer just to keep my site running. I wanted to focus on writing, client work, and marketing my business.
2. The Shift: Why Squarespace Made More Sense
Squarespace appealed to me for a few key reasons, and after making the move, here’s what stood out:
It’s clean, intuitive, and refreshingly simple: The drag-and-drop editor and visual design tools let me make updates quickly without diving into code. I can add pages, post blogs, and tweak layouts in minutes—without breaking anything in the process.
It’s a true all-in-one platform: No more juggling five different plugins just to manage SEO, site speed, or email signups. Squarespace includes essential features—analytics, e-commerce tools, built-in SEO, and solid security—right out of the box. That’s a major win for solo business owners.
It looks professionally designed, even without a custom budget: The templates are polished, mobile-ready, and easy to personalize. I didn’t need to hire a designer or spend hours tweaking details. The visual consistency across devices gives visitors a strong first impression, which matters when your website is your portfolio.
It comes with built-in marketing support: From social sharing to email marketing, Squarespace lets me connect my content with the people who need it most—without toggling between multiple platforms.
It gives me peace of mind: I don’t miss the always in need of updating themes and pluging WordPress maintenance cycle or wondering if a plugin update might crash my site. Squarespace handles the tech, so I can focus on the creative work that actually grows my business.
3. The Process: How I Built My Site (Without Becoming a Designer)
Cue the voice of Dr. McCoy:
"I’m a writer, not a website designer, Spock."
Call me crazy, but I didn’t outsource the design of my Squarespace site. I built it myself, one YouTube video at a time.
There’s so much valuable free content out there from smart, talented designers who understand how to teach Squarespace in plain language. I followed their tutorials, paused a lot, and Googled even more. And yes, some sections took a few tries before they looked right. But it was worth it.
Videos and designers I found helpful:
Squarespace Tutorial 2025: Full Course for Beginners | Paige Brunton
Squarespace Navigation: How to Organize Your Pages Like a Pro | Sam Crawford
If you’re thinking of going the DIY route too, start there. It’ll save you time and frustration and might even make the process enjoyable.
4. The Outcome: A More Streamlined, Intentional Website
Since making the move, I’ve noticed real results:
Faster site speed keeps visitors engaged.
Lower bounce rates and longer visits suggest that people are enjoying the experience.
More consistent updates because managing the site is no longer a chore.
Greater confidence when sharing my link with prospects.
This move wasn’t about chasing shiny tools. it was about simplifying the foundation of my online presence so I could spend more time marketing my business, writing content and working with clients.
Thinking about switching platforms or refreshing your website content? I’ve been through it, and I’d be happy to help. Whether you're ready for a full DIY revamp or just need support with content strategy, you want to work with a professional Squarespace website designer, there's a way forward that doesn’t involve constant tech headaches.
