If your sales team keeps answering the same questions on every call, your website copy is not pulling its weight. You do not need a full redesign to fix it. I focus on the three pages that shape first impressions and show you how to update them before Q1.
Products change. Teams shift. But the homepage copy often stays frozen in time. The words on your site rarely keep up with the rest of your business.
I start with the three pages buyers see first: your homepage, your main product or services page, and your About page. On each one, I update the headline, make it clear who the page is for, describe the problem you solve, and give the reader one clear next step. You do not need a redesign.
Which three pages should you fix first?
1. The homepage. I read the headline as if I am seeing your company for the first time. If it doesn’t spell out who the product is for and what it does, the rest of the page doesn’t matter.
What it should say: who you help, the problem you solve, and what changes for them.
The common mistake: a headline about the company instead of the buyer.
2. The main product or services page. This is where a potential buyer decides whether to take the next step.
What it should say: Start with the problem, then show how your product addresses it. For every feature, spell out what the buyer saves, avoids, or gains.
The common mistake: a list of features with no reason to care.
3. The About page. Buyers check this page before they decide to trust you. I wrote a post on About pages for hospitality tech companies that covers what to include: [link to blog post 1].
What it should say: the problem you exist to solve, the people behind the product, and why you understand the buyer.
The common mistake: a founding year and an adjective.
What does a Year-End Website Refresh include?
It includes:
I rewrite the copy on three (3) existing pages. This updates the messaging buyers see first, so you do not have to wait for a redesign.
You get clearer positioning. People who have never heard of you will know right away who your product is for and why it matters to them.
Each page gives the reader one clear next step instead of a list of options.
I write SEO titles and meta descriptions, so your pages make sense in search results and attract the right visitors.
You get one round of revisions. Your team can review and provide feedback before the new copy goes live.
This service covers updates to existing pages only. If you need extra pages, I quote those separately.
✪ BLACK FRIDAY OFFER: I currently have two Year-End Website Refresh project spaces open in November and December, and one in early January. The price is $1,500. Bonus for booking by November 30, 2026: I will include a 30-minute performance review 30 days after delivery.
What do I need from you?
Once I receive your 50% upfront deposit, your content brief notes, the page URLs, and any analytics you have within three business days. I deliver the copy in a Google document.
Frequently asked questions
What’s the difference between a website copy refresh and a full rewrite? A refresh improves the copy on three existing pages with clearer positioning, stronger calls to action, and SEO titles. A rewrite means new copy for the entire site. A refresh costs less and moves faster.
Do I need a redesign before I refresh my website copy? Not always. If your layout still fits your message, better copy often solves the problem. If your pages need a new layout, read my post on copy before design: [link to blog post 4].
How long does a refresh take? Turnaround time is 5 to 7 business days once I have everything I need.
Can you refresh more than three pages? Yes. Extra pages are quoted separately.
Turnaround Time: 5-7 business days (once all required documents and the upfront deposit are received)
