Why Team Bios Matter More Than You Think
You might not think twice about your team bios. Most companies don't.
In many cases, they're tossed together during a website build or slapped on a "Meet the Team" page with a headshot and a job title. A few quick lines about background and hobbies. Maybe something clever if the mood strikes.
But here's the truth: your team bios aren't just filler. They're one of the first places people go when they're deciding whether they want to do business with you.
And that decision happens fast.
What Your Team Bios Are Actually Saying
Whether you realize it or not, your bios are telling a story. They convey how professional (or disorganized) you are, as well as whether you care about details. Whether your team has the experience and personality to match your brand.
Clients notice, especially in industries where relationships matter, such as professional services, recruiting, and creative work.
A well-written bio helps people feel like they already know your team. It builds a layer of trust before the first conversation even happens.
If your bios feel stiff, outdated, or wildly inconsistent, it can create a tiny gap in confidence. That gap can grow fast, especially if your competitors have taken the time to introduce their teams in a way that's clear, approachable, and aligned with their brand.
Let's Be Honest: Most Bios Fall Short
It's not that you don't have a great team. You probably do. It's just that most bios fall into one of three traps:
They're too formal, or even worse, they’re boring.
Jargon-heavy bios filled with buzzwords don't build a connection. Nobody wants to read a paragraph that sounds like a LinkedIn endorsement written by a robot.
They're too casual or scattered.
On the flip side, a mishmash of writing styles (especially when team members wrote their own bios) can make your business look inconsistent or unprofessional.
They don't reflect your voice.
Your team bios should be an extension of your brand. If your website is polished and modern, your bios should be too. If your brand is fun and conversational, your bios need to reflect that personality in a smart, intentional way.
What Makes a Great Team Bio?
A strong bio strikes a balance between credibility and personality. It shares just enough backstory to show why this person is skilled at what they do, but not so much that the reader becomes distracted.
Great bios often include:
Name and title (of course)
What they do and how they help clients
Relevant experience or certifications
A little insight into their personality, style, or values
Optional personal touches (if it fits your brand)
They also need to match each other in tone and format. That doesn't mean your whole team has to sound the same. But they should sound like they all work at the same place.
Think of it this way: if your About page sets the tone for your business, your team bios bring that tone to life.
Make a Stronger First Impression
People do business with people. And bios give you a chance to introduce the people behind your services in a way that feels clear, consistent, and confident.
They also help visitors feel something—whether that's trust, respect, curiosity, or a sense of comfort. That's not something you can fake with a templated sentence about "10 years of experience in the industry."
A thoughtful, professionally written bio shows that you care. About your team. About your clients. About the impression you make.
And in a crowded, competitive market, that care sets you apart.
Need Help Writing (or Rewriting) Your Team Bios?
That's where I come in.
My Team Bios + About Page Bundle includes up to four bios written to match your brand voice, tone, and style—plus a full About page that helps your business sound human and trustworthy.
For $550, you'll walk away with website-ready copy that feels natural, polished, and aligned with the rest of your brand.
Ready to elevate your team's presence online?
Contact me to get started - Team Bios + About Page Bundle now.
