Why Your SaaS Blog Isn’t Getting Results (And What to Do About It)
Your blog isn’t speaking to the right audience in the right way. Many SaaS companies (especially early-stage ones) default to keyword-heavy posts full of jargon, buzzwords, and technical detail. The result? Content that feels more like a datasheet than a conversation.
The Content Consistency Gap: How to Build Brand Trust Like a ’90s Sitcom
What the TV show Friends can teach you about long-term content marketing success. Hint: It’s not about going viral. It’s about showing up consistently.
Why Quality is More Important than Quantity in SaaS Content Marketing
Rather than adding to this content avalanche, a more effective approach begins with analysis. Which content pieces are actually driving results? What topics genuinely resonate with your audience?
How Consistent Content Marketing Can Replace Expensive Advertising
Curious about how strategic content copywriting could transform your restaurant's marketing effectiveness? My recurring content marketing service creates consistent, compelling stories that build your brand while reducing advertising dependency.
How Strategic Storytelling Transforms Hospitality Content Marketing
The most profitable story you can tell isn't about thread counts, meeting rooms or new menus. It's about the meaningful experiences that happen in your space—experiences your potential guests can already begin to feel through the stories you share.
Why I Moved My Website to Squarespace (and What It Changed for My Business)
6 Reasons Why Your Business Still Needs a Blog
Is publishing regular blog posts on your company's website worth your time and money? Are people still reading blog posts? Are blogs still relevant?
Unleashing the Power of Storytelling in Your Content Marketing
Storytelling is not just a marketing technique; it's a powerful means of connecting emotionally with your audience.
The Power of Storytelling in Marketing
Throughout history, people have been captivated by stories. From the tales shared around a campfire to classic marketing campaigns.
5 Ways to Find Topics for Your Business Blog
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.