How to Hire a SaaS Copywriter Who Gets It (Not Just Keywords)
You need someone who understands technical topics, but can explain them clearly.
Someone who knows SEO, but doesn’t write like a robot.
And most importantly? Someone who knows how to make your audience care.
A Simple Blog Plan for SaaS Teams Without a Content Department
If your startup doesn’t have a full-time content person, or even a part-time one. You can still build a strong blog presence without needing a marketing team or big content calendar.
What you do need is a simple, repeatable plan that gets you results without eating up all your time.
Let’s break that dow
You Don’t Need a Full Content Team to Have a Great Blog
Hiring a head of content, a writer, and an SEO strategist right out of the gate can slow your momentum. Most early-stage companies lack the budget or the resources to manage a large team. And many recruiters or agency owners don’t even know where to start.
Why Your SaaS Blog Isn’t Getting Results (And What to Do About It)
Your blog isn’t speaking to the right audience in the right way. Many SaaS companies (especially early-stage ones) default to keyword-heavy posts full of jargon, buzzwords, and technical detail. The result? Content that feels more like a datasheet than a conversation.
The Content Consistency Gap: How to Build Brand Trust Like a ’90s Sitcom
What the TV show Friends can teach you about long-term content marketing success. Hint: It’s not about going viral. It’s about showing up consistently.
Why Quality is More Important than Quantity in SaaS Content Marketing
Rather than adding to this content avalanche, a more effective approach begins with analysis. Which content pieces are actually driving results? What topics genuinely resonate with your audience?
How Consistent Content Marketing Can Replace Expensive Advertising
Curious about how strategic content copywriting could transform your restaurant's marketing effectiveness? My recurring content marketing service creates consistent, compelling stories that build your brand while reducing advertising dependency.
How Strategic Storytelling Transforms Hospitality Content Marketing
The most profitable story you can tell isn't about thread counts, meeting rooms or new menus. It's about the meaningful experiences that happen in your space—experiences your potential guests can already begin to feel through the stories you share.
Why I Moved My Website to Squarespace (and What It Changed for My Business)
How I'm Using AI as My Personal Writing Assistant (Without Losing My Voice)
Like many other copywriters, I've been thinking a lot about how generative AI tools will affect my copywriting business.
While I don't use these tools to replace my writing, I've discovered ways to use them to become a better writer and more productive for my clients.
About the Blog
The Clara Mathews Writes Blog offers practical insights and useful tips on content marketing for hospitality, commercial real estate, and SaaS businesses. As the founder and writer, I have years of experience in these fields and am passionate about helping companies succeed through effective content marketing strategies.
Clara Mathews Writes focuses on practical advice that can be implemented easily for busy business owners or marketing directors.